Creative Strategy: A Guide for Innovation
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Book Overview
William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations. Duggan's book solves the most important problem of how innovation...
Format:Hardcover
Language:English
ISBN:0231160526
ISBN13:9780231160520
Release Date:December 2012
Publisher:Columbia Business School Publishing
Length:176 Pages
Weight:0.05 lbs.
Dimensions:0.9" x 6.2" x 9.0"
Grade Range:Postsecondary and higher
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