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Hardcover Creative Strategies: Idea Management for Marketing, Advertising, Media and Design Book

ISBN: 0500515409

ISBN13: 9780500515402

Creative Strategies: Idea Management for Marketing, Advertising, Media and Design

Advertising concepts and ideas are an endlessly renewable resource, but they need careful nurturing in order to reach their full potential. However, with the right approach to creativity, any ad agency or marketing department can become an idea factory that produces great work, time and time again.

This book showcases 230 campaigns from all over the world, ranging from print ads and product designs to virals and installations. Mario Pricken...

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Format: Hardcover

Condition: Very Good

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