This volume, like each of Toogood's other books (Articulate Executive and Inspired Executive), is a must-read for the entrepreneur, self-employed, corporate and even the "down-sized" professional. He is a master at weaving anecdotes with common sense to create, once again, "personalized messaging". Get a new highlighter, this one is chock-full of sage counsel!
The Smart Executive Should Read The Creative Executive
Published by Thriftbooks.com User , 24 years ago
This book is a straight-talking primer for those of us who have great engineering and technical design skills but need help in our leadership and persuasive skills. We may have a vision, but too often we don't know how to articulate it. This book teaches us how in a breezy style that makes you feel as though Toogood is talking to you over a cup of coffee.
Creative Storytelling At Its Best
Published by Thriftbooks.com User , 24 years ago
This is a fun book, filled with stories well told. Unlike many, overly analytical books on creativity, The Creative Executive walks its own talk. The stories and insights kind of wash over you leaving you with not so much a process on how to be creative (although there are some "process" suggestions in the book) as an intuitive feel about your own creative potential. Very nice.
Great Book!
Published by Thriftbooks.com User , 24 years ago
Granville Toogood's Creative Executive is truly a tour de force. I have been employing his techniques with tremendous results. The ability to express oneself clearly, confidently, concisely and creatively is paramount to the success of any business executive, and Toogood offers great insights that would transform even the most timid individual into a communication juggernaut. I now have a palpable sense that my colleagues are more motivated by the challenges that our business faces every day. I would highly recommend Toogood's tome to anyone who feels like their management could use a shot in the arm.
Finally, someone who understands what leadership is!
Published by Thriftbooks.com User , 24 years ago
This one really hits the mark... insightful, thought-provoking, zeroes in on some of the least understood and most needed attributes of leadership. Must-read for anyone who finds most business books worth more to the writer than the reader. Engrossing, enlightening.
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