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Business & Investing Books > Marketing & Sales Books
Hardcover Creative Advertising: Theory & Practice Book
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ISBN: 0131899112

ISBN13: 9780131899117

Creative Advertising: Theory & Practice

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Format: Hardcover

Condition: Very Good

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Book Overview

A comprehensive introduction to the creative side of advertising covering copywriting, layout and design, and creative message strategy. Providing the underlying theories that explain the practices of the profession, it discusses the advertising process, media specifics and situations and decision.

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Marketing & Sales Textbooks

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