Creating the Viewer: Market Research and the Evolving Media Ecosystem

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A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.

The first book on the intersection between market research and media, Creating the Viewer takes a critical look at media companies' studies of television viewers, the assumptions behind these studies, and the images of the viewer that are constructed through them. Justin...

Format:Hardcover

Language:English

ISBN:1477316515

ISBN13:9781477316511

Release Date:April 2024

Publisher:University of Texas Press

Length:288 Pages

Weight:1.36 lbs.

Dimensions:1.0" x 6.3" x 9.1"

Related Subjects

Arts, Music & Photography Business Business & Investing Economics Performing Arts

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Creating the Viewer: Market Research and the Evolving Media Ecosystem

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