Creating the Advertising Message
No Synopsis Available.
Format:Hardcover
Language:English
ISBN:0874848849
ISBN13:9780874848847
Release Date:January 1991
Publisher:Mayfield Publishing Company
Length:286 Pages
Weight:1.15 lbs.
Customer Reviews
3 ratings
You need talent, but you also need this book.
Published by Thriftbooks.com User , 24 years ago
Many advertising textbooks dealing with the creative aspects of the business read more like a psychology term paper. Not this one. Albright's insights, wit and obvious appreciation of a well-conceived, intelligently executed ad campaign make "Creating The Advertising Message" an essential companion in the creative process. Both beginner and seasoned pro alike will find value in having this book close at hand.
The guidebook for aspiring copywriters.
Published by Thriftbooks.com User , 25 years ago
A seasoned pro, Jim Albright mixes deft storytelling with hands-on instruction and provides readers with a "bible" for the art of copywriting.
This is the greatest book for advertising-ever
Published by Thriftbooks.com User , 25 years ago
Creating the Advertising Message is a "must read" for anyone who is at all interested in advertising.Jim Albright is a beautiful writer who obviously knows his "stuff," when it comes to advertising. Read this book.
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