Creating Stores on the Web

If you are interested in finding information on the wide range of knowlege required to be a successful web store owner, this book is a great place to start.This book is co-authored by a man who started a fledgling web-based business in 1993. Through his experience and successes you get all the tools you need to make informed decisions on your web design. You can go to his website and see that all the ideas he outlines for you in the book are in practice on his website.I am a computer technician who is researching starting my own web based business to sell custom framed wedding invitations. I have read many books and articles in my research. I found this book and one other to be an incredible asset (101 Ways to Promote your Web Site). Both these books are written in "lay-mans" terms that any beginner would be able to understand.A must have for anyone who wants to know where to start with creating their own web-based business.

This book was the best. Most books on e-commerce are either too high-tech or too low-tech, this book was just right. Most of my experiece is in intranet development but I recently aquired a position where I am in charge of developing an on-line gift shop for a major academic institution. Not having any retail experience I needed something that would give the business and marketing perspective as well as the technical perspective of developing on-line stores. This book is worth every penny and more, and even though it was originally published in 1998 the topics and technoligies covered are still very relevant in Feb 2000. This book should be a staple of every web developers professional library, whether involved in E-Commerce or not.

This book covers all aspects of ecommerce from secure transactions to obtaining a merchant account to accept credit cards.Other areas covered: Marketing of your site, foreign currency, and order processing.

Of the fifteen or so books I looked into, I found this to be the most direct and comprehensive description of "what to expect". The work outlines the general business steps involved in getting started with e-commerce (lawyers, merchant accounts, etc). It covers the actual website and HTML in non-specific introductory form. This is the first book that you should read if you're an e-commerce beginner....Well written and helpful....