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Hardcover Creating Relevance in a Time of Uncertainty Book
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ISBN: 1098359631

ISBN13: 9781098359638

Creating Relevance in a Time of Uncertainty

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Format: Hardcover

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Book Overview

Marketing, when you boil it all down, deals with just two things: figuring out who you want to sell to and then determining how you are going to get them to buy your product, service, or idea.

In Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition, Andrea Coville, who heads a global marketing and public relations agency, successfully showed us how to get today's busy, distracted consumers to buy. Booklist called...

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Business Business & Investing Economics

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