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Paperback Creating Product Strategies Book
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ISBN: 0415132568

ISBN13: 9780415132565

Creating Product Strategies

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Are you getting your products right? Marketing in the 1990s is being challenged by the increasing sophistication of consumers, together with their rising expectations about the pace of innovation. Developing new products or transforming old ones is an important part of any company's strategy. This text seeks to show how to stimulate the creativity needed to generate product ideas. It includes examples, exercises, creativity techniques worksheets and...

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Format: Paperback

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