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Business & Investing Books > Marketing & Sales Books
Hardcover Creating Passion Brands: Getting to the Heart of Branding Book
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ISBN: 0749443707

ISBN13: 9780749443702

Creating Passion Brands: Getting to the Heart of Branding

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Format: Hardcover

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Book Overview

At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim. Faced... This description may be from another edition of this product.

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Business Business & Investing Economics

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