Creating Corporate Reputations: Identity, Image, and Performance

by Grahame Dowling

No Customer Reviews

Select Format

Select Condition

Book Overview

Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation's desired reputation. Drawing on more than fifteen years of research, executive seminars, and consulting experience, Dowling emphasizes the roles that customer value and organizational culture...

Format:Paperback

Language:English

ISBN:0199252203

ISBN13:9780199252206

Release Date:June 2002

Publisher:Oxford University Press, USA

Length:320 Pages

Weight:1.10 lbs.

Dimensions:0.7" x 6.5" x 9.2"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Marketing Marketing & Sales Public Relations

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

Creating Corporate Reputations: Identity, Image, and Performance

Select Format

Select Condition

Recommended

Book Overview

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us