Creating Blockbusters!: How to Generate and Market Hit Entertainment for Tv, Movies, Video Games, and Books
Select Format
Select Condition 
Book Overview
A guide to creating ever-cool entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for developing concepts and marketing blockbusters. Whether it is a best-selling novel, a video game, or a high-tech toy, blockbusters play a big part in American society. Despite the prominence of these breakthrough hits, most entertainment ventures do not survive in today's competitive market...
Format:Hardcover
Language:English
ISBN:1455615293
ISBN13:9781455615292
Release Date:March 2012
Publisher:Pelican Publishing Company
Length:256 Pages
Weight:1.20 lbs.
Dimensions:1.3" x 5.5" x 8.6"
Customer Reviews
1 rating
Published by Thriftbooks.com User , 8 years ago
Gene Del Vecchio is an expert marketer and celebrated author of both fiction and non-fiction. He teaches a course around this book at USC. If you aren't able to take the course, get your hands on this book and study it carefully. There are no shortcuts or sure paths to commercial success, but if want a decent shot at winning, Creating Blockbusters is as good a roadmap as you will ever find.
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
