Accurate data entry and analysis can be deceptively labor-intensive and time-consuming. Creating and Verifying Data Sets with Excel is a focused, easy-to-read guide that gives readers the wherewithal to make use of a remarkable set of data tools tucked within Excel--tools most researchers are entirely unaware of. Robert E. McGrath's book is the first to focus exclusively on Excel as a data entry system. It incorporates a number of learning...
In the Internet Marketing world, things evolve all the time. Search Engines change their algorithms and criteria and users must adapt if they don't want to get their sites to sink in a sea of millions of other web destinations. Therefore, it pays to be informed about the latest trends and options available to make the most of this dynamic world. Boris Mordkovich presents a book that takes the spot as the most comprehensive...
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this book gives a lot of good information and I'd have to say it's a must have reference guide for web designers. Every client wants to know how to market their website, this book is an excellent resource.
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Excellent resource for anyone who wants to get started with PPC advertising. This book is easy to read and well structured. The reader is taken on a trip through all necessary aspects of a PPC advertising campaign. I already had some experience with PPC advertising when I got the book and many of my own experiences matched what I read in this book. For the experienced PPC Advertiser this book might not be enough, but for anyone...
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For a majority of the readers looking for a comprehensive guide to PPC, this book has it all. Neophytes are able to set up a campaign on Google and Yahoo with relative ease, and given helpful tips on how to develop captivating text ad copy, develop landing pages and set up tracking to measure conversion. The book provides helpful tips and industry research throughout, and offers clean, concise and interesting copy. As a...
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I am a 78-year-old man; whose advertising experience had been with newspapers and radio. The Internet was completely beyond me. I realized that print and radio were dying, and I knew we had to establish an Internet presence. But how to start? Fortunately the Mordkovich Brothers book was recommended to me. What a revelation! As a result of their book our advertising expenditures have dropped 9% and the door traffic has increased...
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