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Paperback Creating and Managing a CRM Platform for your Organisation Book

ISBN: 1138335800

ISBN13: 9781138335806

Creating and Managing a CRM Platform for your Organisation

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Format: Paperback

Condition: New

$55.07
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Book Overview

More than ever, organisations are facing a data avalanche from various sources, be they in electronic or hard copy format. How an organisation manages this ever-increasingly important resource - data - can benefit or hinder its ability to achieve its objectives.

Creating and Managing a CRM Platform for Your Organisation

not only covers how the principles of data management, including data quality and data security, can...

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