Creating and Capturing Value: Perspectives and Cases on Electronic Commerce
Dieses Buch zum Thema E-Commerce gliedert sich in zwei Teile. Der 1. Teil Perspectives gibt einen ?berblick ?ber wichtige Kernthemen im E-Commerce. Der 2. Teil Cases liefert Fallbeispiele, die aus der Perspektive des Silicon Valley geschildert werden - dem Herzst?ck der E-Commerce Revolution - und so einen tiefen Einblick in die Praxis bieten. Beide Teile enthalten eine F?lle wertvoller Informationen zu Technologien, Branchen, Unternehmen, Strategien...
Format:Hardcover
Language:English
ISBN:0471410152
ISBN13:9780471410157
Release Date:October 2001
Publisher:Wiley
Length:576 Pages
Weight:2.55 lbs.
Dimensions:0.6" x 5.9" x 7.7"
Customer Reviews
1 rating
Excellent Overview of Electronic Commerce
Published by Thriftbooks.com User , 22 years ago
A very nice introduction to the economics of electronic commerce with a good overview of its technological antecedents. Most of the book is devoted to more than twenty Stanford Business School case studies covering such companies as SAP, Siebel, eBay, Cisco, Webvan, and so on. Well-written and easy to read. Well worth the purchase!
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
