Crafting the Customer Experience for People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand

by Kelly McDonald

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Deliver a better business experience, for every kind of customer A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:1118360729

ISBN13:9781118360729

Release Date:November 2012

Publisher:Wiley

Length:197 Pages

Weight:2.40 lbs.

Dimensions:0.7" x 6.4" x 9.3"

Related Subjects

Business Business & Investing

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Crafting the Customer Experience for People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand

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