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Business & Investing Books > Marketing & Sales Books
Paperback CPR for Nonprofits: Creating Strategies for Successful Fundraising, Marketing, Communications and Management Book
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ISBN: 0787952419

ISBN13: 9780787952419

CPR for Nonprofits: Creating Strategies for Successful Fundraising, Marketing, Communications and Management

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Book Overview

In this innovative, practical guide, Alvin H. Reiss shows howdozens of organizations have developed creative strategies fortackling the real-life fundraising, marketing, and managementchallenges that nonprofits face every day. In an easy-to-follow format, Reiss introduces a real Challengefaced by a nonprofit, guides readers through the steps theorganization took in developing a Plan to meet the challenge, andthen presents the Result of the organization's plan. The bookoffers accessible, adaptable strategies for dealing with a broadspectrum of nonprofit concerns, such as increasing attAndance atspecial events, stepping up board involvement in fundraising, andhandling negative press. Throughout the book, Reiss poses thepractical questions readers need to answer in order to apply thecase study strategies to their own organizations' experience.

Related Subjects

Business Business & Investing Economics Industries & Professions Management Management & Leadership Marketing Marketing & Sales Nonprofit Organizations & Charities

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