Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

by Steve Robinson

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The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over...

Format:Paperback

Language:English

ISBN:1400213223

ISBN13:9781400213221

Release Date:August 2020

Publisher:Thomas Nelson

Length:224 Pages

Weight:0.48 lbs.

Dimensions:0.6" x 5.5" x 8.3"

Related Subjects

Biographical Biographies Biographies & History Biography & History Business Business & Investing Economics

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Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

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