Covert Cows and Chick-Fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

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Covert Cows and Chick-fil-A: How Faith, Cows, a...

Edition Description

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

During his thirty-four-year...

Edition Details

Format:Paperback

Language:English

ISBN:1400213223

Format: Paperback

Condition:

17.46

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List Price: ~~$18.99~~

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Covert Cows and Chick-fil-A: How Faith, Cows, a...

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