Covert Cows and Chick-Fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
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The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over...
Format:Paperback
Language:English
ISBN:1400213223
ISBN13:9781400213221
Release Date:August 2020
Publisher:Thomas Nelson
Length:224 Pages
Weight:0.48 lbs.
Dimensions:0.6" x 5.5" x 8.3"
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