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Covert Cows and Chick-Fil-A: How Faith, Cows, a... 1400213169 Book Cover

Covert Cows and Chick-Fil-A: How Faith, Cows, a...

Edition Description

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

Covert Cows will...

Edition Details
Format:Hardcover
Language:English
ISBN:1400213169
Format: Hardcover
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Covert Cows and Chick-Fil-A: How Faith, Cows, a... 1978676891 Book Cover

Covert Cows and Chick-Fil-A: How Faith, Cows, a...

Edition Description

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

During his thirty-four-year...

Edition Details
Format:MP3 CD
Language:English
ISBN:1978676891
Format: MP3 CD
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