Covert Cows and Chick-Fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

Name: You absolutely must read this book!
Item: Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
Rating: 5
Author: SunshineHippie

by Steve Robinson

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Book Overview

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

Covert Cows will help you...

Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems.Understand the positive impact of building a business...

Format:Hardcover

Language:English

ISBN:1400213169

ISBN13:9781400213160

Release Date:June 2019

Publisher:Thomas Nelson

Length:224 Pages

Weight:0.95 lbs.

Dimensions:1.0" x 5.9" x 9.1"

Related Subjects

Marketing Strategies Business Business & Investing Economics

Customer Reviews

1 rating

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You absolutely must read this book!

Published by SunshineHippie , 1 year ago

This was one of my favorite business books 📚 Great points on building a brand (over a business). Easy read. Great stories. Love, love, love this book!!

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Covert Cows and Chick-Fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

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You absolutely must read this book!

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