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Business & Investing Books > Marketing & Sales Books
Hardcover Counterturbulence Marketing: A Proactive Strategy for Volatile Economic Times Book
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ISBN: 0899307965

ISBN13: 9780899307961

Counterturbulence Marketing: A Proactive Strategy for Volatile Economic Times

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Since the U.S. economy has been plagued recently by a deep and long recession, this unique book has a particularly important message. It takes the position that a proactive marketing strategy can protect the firm from the adverse impact of market turbulence. The author makes the case that the firm must revise its orientation toward being more marketing oriented, and then must develop a counterturbulence marketing strategy that is coined in this...

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Format: Hardcover

Condition: New

$87.23
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Related Subjects

Business Business & Finance Business & Investing Economics Management Management & Leadership Marketing Marketing & Sales

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