Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
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Product counterfeiting constitutes one of the most severe problems brand owners and legitimate manufacturers face. This book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard...
Format:Paperback
Language:English
ISBN:3642095623
ISBN13:9783642095627
Release Date:October 2010
Publisher:Springer
Length:232 Pages
Weight:0.79 lbs.
Dimensions:0.5" x 6.1" x 9.2"
Related Subjects
Business Business & Investing Computers Computers & Technology Economics Engineering TechnologyCustomer Reviews
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