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Paperback Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox Book
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ISBN: 3642095623

ISBN13: 9783642095627

Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox

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Knowing the Enemy - The Mechanisms of Counterfeit Trade.- An Introduction to Counterfeit Markets.- Understanding Counterfeit Supply.- Counterfeit Demand and the Role of the Consumer.- Countermeasures - Best Practices and Strategy Development.- Established Anti-counterfeiting Approaches - Best Practices.- Implementing Anti-counterfeiting Measures.- Management Tools - Towards a Fact-based Managerial Approach.- Determining the Market Share of Counterfeit...

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Format: Paperback

Condition: New

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