Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
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Book Overview
The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. It provides both the insights required to develop effective brand and product protection strategies, and the insights that are required to effectively respond to counterfeit trade. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting...
Format:Hardcover
Language:English
ISBN:3540769463
ISBN13:9783540769460
Release Date:May 2008
Publisher:Springer
Length:232 Pages
Weight:1.17 lbs.
Dimensions:0.6" x 6.1" x 9.2"
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