Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox

by Elgar Fleisch and Thorsten Staake

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Book Overview

Product counterfeiting constitutes one of the most severe problems brand owners and legitimate manufacturers face. This book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard...

Format:Hardcover

Language:English

ISBN:3540769463

ISBN13:9783540769460

Release Date:May 2008

Publisher:Springer

Length:232 Pages

Weight:1.17 lbs.

Dimensions:0.6" x 6.1" x 9.2"

Related Subjects

Computers Computers & Technology Engineering Industrial, Manufacturing & Operational Systems Technology

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Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox

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