Cotton's Renaissance: A Study in Market Innovation

by George David Smith, Timonthy Curtis Jacobson, Timothy Curtis Jacobson

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Cotton's Renaissance is the story of one of the more remarkable feats in the annals of enterprise. At its center, the book shows how U.S. cotton growers lost half their market share in the 1960s and 1970s and then won it back through highly innovative marketing and organization. To place this unprecedented achievement in perspective, the authors analyze and interpret the responses of cotton growers over two hundred years to the timeless problems of...

Format:Hardcover

Language:English

ISBN:0521808278

ISBN13:9780521808279

Release Date:September 2001

Publisher:Cambridge University Press

Length:364 Pages

Weight:1.40 lbs.

Dimensions:0.9" x 6.0" x 9.0"

Related Subjects

Americas Business Business & Investing History Industries & Professions Information Management Modern (16th-21st Centuries) Popular Economics

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Cotton's Renaissance: A Study in Market Innovation

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