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Hardcover Corporate Reputation and Social Activism: Strategic Interaction, Firm Behavior, and Social Welfare Book
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ISBN: 0199386153

ISBN13: 9780199386154

Corporate Reputation and Social Activism: Strategic Interaction, Firm Behavior, and Social Welfare

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Format: Hardcover

Condition: Very Good

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Book Overview

A firm's reputation is an asset that can be built or harmed over time and most companies invest in their good standing. This can be challenged or threatened by activists seeking to change the firm's behavior, especially to reduce negative externalities and other social harms that a company may be creating. The strategic interaction takes place in the realm of private politics and corporate social responsibility-perceptions and actions of the company,...

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Business Business & Investing

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