Corporate Social Investing: The Breakthrough Strategy for Giving and Getting Corporate Contributions

Curt Weeden tells corporations that social investing through charitable contributions can help society, and can be good business. Then he explains why, and how. This detailed guide explains ways to get the most out of each philanthropic investment, benefiting the non-profit organization and the company's reputation, employee motivation and bottom line. Weeden provides only a few examples of companies that have engaged in corporate social investing, but the introductions by Paul Newman and Peter Lynch are more hands-on because both are active in philanthropy. The book focuses on instructions for setting up your firm's social investing system. Suggestions cover choosing a non-profit recipient, figuring tax benefits, and other nuts-and-bolts issues. The book is oriented to CEOs and top corporate managers, though we at getAbstract also recommend it to academics, stockholders and fundraisers. If you are considering social investing, this is a good guide. And if you're not, it'll explain why you should. (Note: Tax matters discussed are

Today corporate America has joined the sanctimonious trend in our society under the "giving back" theme. I imagine what a breath of fresh air it would be to hear the following candid statement from a corporate CEO or Board Chairman after refusing to kowtow to political correctness:"We sell a quality product that our customers value. We have provided our employees with the means of supporting themselves with dignity, good wages, benefits, and a good working environment. We have worked hard to create wealth for our investors who after all are people with varying needs and means - and not all of them fantastically wealthy. We pay our share of taxes. In summary we already gave back to the community! As for giving to charity - any of our investors has the right to give in any way or amount (time or money) to any organization he or she sees fit. They don't need us to make that decision for them."The "giving back to the community" phoniness implies that while running a business you are obviously taking from others - you are a drag on society at large and need to give back to equalize things - Karl Marx couldn't have come up with a better slogan.

Nonprofit organizations, particularly grassroots agencies, would do well to absorb the lessons in Corporate Social Investing which demystify and challenge corporate giving policies. We've found it much more enjoyable than most business texts, and we found ourselves laughing at some of Curt Weeden's analogies on more than one occasion.

This book lays out an easy to use approach for corporations and nonprofits who work together to get the most out of corporate contribution programs. Working in a national nonprofit heading up the communications department with our corporate members, I have seen first hand the need for a road map in uncharted territory. This book provides just that to anyone interested in the field.This is NOT just a business book -- it is a book that every nonprofit leader should be reading. This book could really make a difference in the way businesses and nonprofits work together.