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Paperback Corporate Reputation, Brand and Communication Book
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ISBN: 0273727591

ISBN13: 9780273727590

Corporate Reputation, Brand and Communication

by and
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Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation.

In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves...

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Format: Paperback

Condition: Good

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