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Paperback Corporate Entrepreneurship and Innovation Book
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ISBN: 1350384070

ISBN13: 9781350384071

Corporate Entrepreneurship and Innovation

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Format: Paperback

$84.63
Releases Mar 20, 2025
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Book Overview

It is no longer sufficient for businesses to grow by cutting costs and acquiring competitors. To achieve true success, organisations must bring innovative ideas to market, and avoid an ageing product or service portfolio.

Written by highly-regarded expert Paul Burns, the fifth edition of Corporate Entrepreneurship and Innovation explains precisely how businesses can manage creativity, overcome barriers to launching new ideas...

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Business Business & Investing

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