Corporate Entrepreneurship and Innovation

by Paul Burns

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Book Overview

It is insufficient for businesses to grow simply by cutting costs and acquiring competitors. To achieve true success, organisations must bring innovative ideas to market, and avoid an ageing product or service portfolio.

In this textbook, author Paul Burns draws on decades of academic and entrepreneurial experience to guide students through the four pillars of his original entrepreneurial architecture framework - organizational culture,...

Format:Hardcover

Language:English

ISBN:1350384089

ISBN13:9781350384088

Release Date:March 2025

Publisher:Bloomsbury Academic

Length:528 Pages

Weight:1.00 lbs.

Dimensions:1.0" x 7.4" x 9.7"

Related Subjects

Business Business & Investing

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