Corporate Diplomacy

by Ulrich Steger

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"Corporate Diplomacy" erläutert die strategischen Entscheidungen, die Unternehmen treffen müssen, damit sie ihrem Geschäftsprogramm entsprechen und ihren Interessengruppen gegenüber glaubhaft bleiben.

Voraussetzung hierzu sind die notwendige interne organisatorische Entwicklung, die Kommunikations- und Berichterstattungsanforderungen sowie genaue Kriterien, die anzeigen, wann eine Zusammenarbeit und wann eine Konfrontation mit den Interessengruppen...

Format:Hardcover

Language:English

ISBN:0470848901

ISBN13:9780470848906

Release Date:January 2003

Publisher:Wiley

Length:320 Pages

Weight:1.35 lbs.

Dimensions:0.9" x 6.3" x 9.3"

Related Subjects

Business Business & Finance Business & Investing Business Communication Business Ethics Communications Decision-Making & Problem Solving Economics Ethics Leadership Management & Leadership Marketing & Sales Public Relations Skills

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Corporate Diplomacy

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