Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders
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Book Overview
Managers of multinational organizations are struggling to win the strategic competition for the hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations will shape the competitive landscape of the global economy and have serious consequences for businesses...
Format:Hardcover
Language:English
ISBN:1783530553
ISBN13:9781783530557
Release Date:April 2014
Publisher:Routledge
Length:232 Pages
Weight:1.20 lbs.
Dimensions:0.7" x 6.3" x 9.3"
Related Subjects
Business Business & Investing Economics Political Science Politics & Social SciencesCustomer Reviews
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