Corporate Community Relations: The Principle of the Neighbor of Choice

by Edmund M. Burke

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Book Overview

Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and programs of action that enable companies to develop trust and thus maintain their license...

Format:Paperback

Language:English

ISBN:027596471X

ISBN13:9780275964719

Release Date:February 1999

Publisher:Praeger

Length:208 Pages

Weight:0.75 lbs.

Dimensions:0.5" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics Environmental Economics Ethics Marketing & Sales Public Relations Reference

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Corporate Community Relations: The Principle of the Neighbor of Choice

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