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Paperback Corporate Communications in Construction Book
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ISBN: 0632049065

ISBN13: 9780632049066

Corporate Communications in Construction

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Corporate communications--the way a firm relates to its clients, suppliers, shareholders, competitors and staff--has never been more important. More sophisticated and demanding clients, together with increased competition, have meant that construction firms need to build a sustainable corporate image to support marketing efforts. Corporate communications is a vital management function that needs to be planned in sync with the organisation's objectives...

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Format: Paperback

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Engineering Technology

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