Corporate Communication: Transformation of Strategy and Practice

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The forces of uncertainty, globalization, the networked enterprise, Web 2.0, privacy, "big data," and shifting demographics have dramatically transformed corporate communication strategy and practice. Now more than ever, it is more complex, strategic, and essential to the organization's survival. Corporate Communication: Transformation of Strategy and Practice examines, analyzes, and illustrates the practice of corporate communication as...

Format:Hardcover

Language:English

ISBN:1433165686

ISBN13:9781433165689

Release Date:April 2020

Publisher:Peter Lang Inc., International Academic Publi

Length:164 Pages

Related Subjects

Business Business & Investing Economics Engineering Technology

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Corporate Communication: Transformation of Strategy and Practice

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