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Paperback Corporate Communication: Critical Business Asset for Strategic Global Change Book
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ISBN: 1433119250

ISBN13: 9781433119255

Corporate Communication: Critical Business Asset for Strategic Global Change

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Format: Paperback

Condition: New

$75.69
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Book Overview

This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.

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Business Business & Investing Economics

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