Corporate Art Consulting
A guide to the corporate art market. The author provides techniques for increasing sales opportunities and revenues, gives tips for navigating new markets and enriches her discussion with anecdotes,... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:1581150342
ISBN13:9781581150346
Release Date:January 1994
Publisher:Allworth
Length:256 Pages
Weight:1.36 lbs.
Dimensions:0.7" x 11.0" x 8.4"
Customer Reviews
3 ratings
the nitty gritty
Published by Thriftbooks.com User , 16 years ago
I have just started reading this book. The print quality is poor but the content is good. I do not intend to be an art consultant, I am a working artist, but I like to learn as much as I can about the art market and surviving as an artist. At this point I have read the first few chapters and am very impressed with the intelligent analysis of sectors in the art consulting (marketing) field put forward by this author. The text offers a description of the types of client involved in each sector, their different expectations and the different types and levels of knowledge, skill and effort required to service them. I recommend it.
I am very glad this book exists!
Published by Thriftbooks.com User , 17 years ago
Not many words to say. It is an excellent book. Many thanks to Susan Abbott for sharing her knowledge.
MUST READ
Published by Thriftbooks.com User , 17 years ago
Great book. This book has helped me alot. Susan Abbott really breaks the business art consulting down with samples of letters and proposals to clients, telling you when to phone and when to write. This book is not just for art consultants but for anyone who is involved in the business side of art i.e. galleries and artists. I definitely reccomend this book.
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