Corporate Aikido

This book is one of these books that I could not put away. As a business woman and an aikido-ka I found it the perfect blend between Universal truths and management. Pino did a great job! It is not an aikido book, but a book about neutralizing competitor's strength. A complete new way of thinking that will make your business plans sharper and more creative!

Corporate Aikido is a new way of looking at traditional strategies. As a MBA student I liked it very much and it gave me new insights into new ways of formulating competitive strategy and tactics.

I am a manager of a large packaged consumer goods company and received this book as a gift for Christmas. I must say that I found this book very interesting. I am not a martial art guy but found the principles very interesting and applicable to my business. As a fanatic golfer I would like to learn more about the Ki exercises and as a senior executive I already introduced Pino's thoughts to my team. It triggered us to review our strategy. This book can be a treasure for the people who see the deeper meaning of the Corporate Aikido's concepts when they apply the concepts to business. When you read certain chapters twice, you are able to even think farther. A distinctive book.

After seeing Robert Pino's appearance on CNN I bought the book. Awesome! The way he gives senior executives a fresh look at strategy and how they can guide their employees to achieve the company's purpose is well worth reading.

Pino's principles and thougth provoking book gave me and my team new insights into our mission, and our strategy. It gave our company the guidelines to compete in the next Millennium! When I saw Robert Pino's speech about his book he even triggered universities to review their strategy classes..