Corona: The Inside Story of America's #1 Imported Beer
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An inside look at the amazing growth of the leading imported beer Corona has done what many other beers have failed to do-break away from the pack in an incredibly competitive industry. Corona is a fascinating business Cinderella success story of how the "working man's brew" of Mexico went from no presence in the United States twenty years ago to its current status as the leading imported beer in the U.S. Author Ellis Goodman-former chairman and CEO...
Format:Hardcover
Language:English
ISBN:0471429961
ISBN13:9780471429968
Release Date:May 2003
Publisher:Wiley
Length:256 Pages
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