Copywriting Third Edition: Successful Writing for Design, Advertising and Marketing

by Mark Shaw and Gyles Lingwood

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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies...

Format:Paperback

Language:English

ISBN:1529420245

ISBN13:9781529420241

Release Date:October 2022

Publisher:Laurence King

Length:240 Pages

Weight:1.40 lbs.

Dimensions:0.7" x 6.8" x 9.7"

Related Subjects

Business Business & Investing

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Copywriting Third Edition: Successful Writing for Design, Advertising and Marketing

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