Copywriting: Successful Writing for Design, Advertising, and Marketing

by Mark Shaw

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Book Overview

Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition. Copywriting shows how to write for all formats and contexts, from catalogs and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident andversatile copywriter. Leading industry...

Format:Paperback

Language:English

ISBN:1856695689

ISBN13:9781856695688

Release Date:February 2009

Publisher:Laurence King

Length:216 Pages

Weight:1.35 lbs.

Dimensions:0.7" x 6.8" x 9.8"

Related Subjects

Non-Fiction Effective Communication Accounting Accounting & Finance Advertising Business Business & Investing Business Writing Communication Education & Reference

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Copywriting: Successful Writing for Design, Advertising, and Marketing

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