Cool Nations: Media and the Social Imaginary of the Branded Country
(Part of the Routledge Advances in Sociology Series)
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Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term 'cool' suitable for describing some essence of their country's brand. Cool Nations. Media and the Social Imaginary of the Branded Country
Format:Paperback
Language:English
ISBN:0367869403
ISBN13:9780367869403
Release Date:December 2019
Publisher:Routledge
Length:164 Pages
Weight:0.57 lbs.
Dimensions:0.4" x 6.1" x 9.2"
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