Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate Your Solutions, and Close More Deals
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Book Overview
Win more deals with the perfect sales story "Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve." --Karen Quintos, CMO and SVP, Dell Inc. "The concepts outlined in this book are critical skills to building a world-class presales organization." --Ken Hamel, Senior...
Format:Hardcover
Language:English
ISBN:0071750908
ISBN13:9780071750905
Release Date:April 2011
Publisher:McGraw-Hill Companies
Length:272 Pages
Weight:1.19 lbs.
Dimensions:1.0" x 6.4" x 9.2"
Related Subjects
Business Business & Investing Economics Marketing Marketing & Sales Sales & SellingCustomer Reviews
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