Convergence Marketing: Running With the Centaurs

Name: Finally
Item: Convergence Marketing: Strategies for Reaching the New Hybrid Consumer
Rating: 4
Author: Thriftbooks.com User

by Yoram Jerry Wind and Vijay Mahajan

Meet the centaur: todays hybrid, converged consumerNot just bricks. Not just clicks. They want both-and more. Meet the 400,000,000+ centaurs worldwide wholl make or break your company Customerization:... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0130650757

Release Date:January 2001

Publisher:Ft Pr

Length:336 Pages

Weight:1.75 lbs.

Dimensions:9.0" x 1.3" x 6.3"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Consumer Behavior Economics Global Industrial Management & Leadership

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Finally

Published by Thriftbooks.com User , 22 years ago

An "After The Dust Has Settled" realistic and compelling read on exactly how we all use the web, and several terrific examples of how real businesses - pure play web and brick & mortar - connect. The research, examples, and questions as to how to apply this methodology to every business' day-to-day operations is invaluable for anybody seeking to reach the Centaur in all of us.

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