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Business & Investing Books > Marketing & Sales Books
Hardcover Convergence Marketing Book
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ISBN: 047016493X

ISBN13: 9780470164938

Convergence Marketing

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Format: Hardcover

Condition: Very Good

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Book Overview

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct...

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Business Business & Investing Direct Economics Marketing

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