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Paperback Controlling the Message: New Media in American Political Campaigns Book

ISBN: 1479867594

ISBN13: 9781479867592

Controlling the Message: New Media in American Political Campaigns

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Format: Paperback

Condition: Very Good*

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Book Overview

Choice Outstanding Academic Title of 2016

From the presidential race to the battle for the office of New York City mayor, American political candidates' approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens' engagement...

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