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Paperback Contextual Innovation Management: Adapting Innovation Processes to Different Situations Book

ISBN: 1032174285

ISBN13: 9781032174280

Contextual Innovation Management: Adapting Innovation Processes to Different Situations

Innovation has a pivotal role for companies in attaining business survival but making an organization innovative is not straightforward. By determining contextual factors, managers can help decide how to employ a portfolio of innovation management processes.



This book explores how contingency influence the management of innovation. Taking the perspective of innovation managers, the authors focus on the decision-making process to demonstrate...

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Format: Paperback

Condition: New

$59.78
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