Content Strategy for the Web
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Book Overview
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the...
Format:Paperback
Language:English
ISBN:0321808304
ISBN13:9780321808301
Release Date:February 2012
Publisher:New Riders Publishing
Length:224 Pages
Weight:1.10 lbs.
Dimensions:0.5" x 7.0" x 9.0"
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