Content Marketing: Making the Magic Happen: A B2B Marketing Leader's Guide to Growth Through Effective Content Marketing

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This book from business coaching expert Matt Bell examines how business-to-business buying and selling have changed post-pandemic, making content marketing an essential component in any B2B company's go-to-market strategy. "Content Marketing: Making the Magic Happen" provides B2B marketing leaders with a structured guide to leading their company's content marketing efforts and explains how to operationalize a sustainable strategy that uses content...

Format:Paperback

Language:English

ISBN:1667889036

ISBN13:9781667889030

Release Date:May 2023

Publisher:Bookbaby

Length:242 Pages

Related Subjects

Business Business & Investing Economics

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Content Marketing: Making the Magic Happen: A B2B Marketing Leader's Guide to Growth Through Effective Content Marketing

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