Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

by Joe Pulizzi

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The NEW Rulebook for Entrepreneurial Success What's the surest way to startup failure? Follow old, outdated rules. In Content Inc. , one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial...

Format:Hardcover

Language:English

ISBN:125958965X

ISBN13:9781259589652

Release Date:September 2015

Publisher:McGraw-Hill Education

Length:352 Pages

Weight:1.36 lbs.

Dimensions:1.4" x 5.8" x 9.1"

Related Subjects

Business Business & Investing Economics

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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

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